Brand creation: Round Trip Cafe


Network Leading Group (NLG)


NLG is known for managing VIP lounges in various airports across the LATAM region. This time they decided to build a new coffee shop experience that would cater to airport visitors.

Brand creation

We worked side by side with the NLG´s marketing team in order to identify and develop a brand image that would appeal to their specific customer segment, including the core value proposition oriented at customer service.

  • Brandbook
  • Visual system
  • Merchandising