Blog/News

Missing ingredients for successful lessons learned programs

Unfortunately, it is not uncommon to hear about lessons learned programs that fail to reach maximum potential and end up gathering lessons that eventually get lost somewhere down the road...

What is Eco-Innovation?

Various brands around the world are channeling innovation efforts in order to address global challenges. Focusing on work areas where they can make the biggest difference has led to new...

Can green marketing transform sales and drive better business results?

Green marketing balances business acumen with purpose; it helps build better brands and embrace new customer needs through impactful omnichannel approaches, including digital and traditional campaigns that seek to grow...

Meet the eco-consumers

Green marketing allows companies to focus on areas where they can make the biggest difference. This doesn´t mean setting aside sales goals; rather, it aims to find a balance between...

Green Marketing definition

Green marketing, used in the most effective way can become a very powerful instrument to raise awareness, promote sustainable consumption habits and reduce environmental impact (to name a few of...

5 ideas that will help your brand take on the digital challenge

An increasingly digital world requires brands to become digitally stronger. However, the path of adoption and transformation has not been easy. There are companies that have always moved more physically...

New project with Eurthlin- vegan handbag brand based in Dubai

To grow today, businesses need to reinvent marketing and take decisions based on comprehensive market data. We were brought in by Eurthlin in order to explore the vegan handbag market...

Strategic planning- Where to start?

It has been frequently noticed that companies do not pay enough attention to strategic planning. Taking into account that we have gone through a difficult year, we must be much...

Una Lovemark llamada Marvel

Desde hace unos diez años atrás los seguidores y fanáticos de Marvel vivimos en un universo paralelo de fantasía y ansiedad, en el que estamos pendiente de las actividades de...

¿Cuánto deberías invertir en tu plan de marketing?

Un estudio realizado por Gartner (*) reveló cuánto es es el porcentaje de la facturación promedio que las empresas designan para ejecutar su estrategia de marketing. A su vez, nos...

¿Eres un eco-emprendedor?

Los emprendedores son un grupo de personas que ven una oportunidad o nicho en el mercado y se atreven a convertirla en realidad. La diferencia con los eco-emprendedores radica en...

Coach por un día

Hace poco volvimos a la escuela Emprende de la Municipalidad de Miraflores. Siempre nos encanta participar en este tipo de espacio donde podemos conocer e interactuar con emprendedores de diferentes...